Social Media Marketing is the process of using online platforms such as Facebook, Twitter, Pinterest, Instagram and others to promote your organization and its products and services. Social media marketing has become increasingly important over the last few years, and studies have shown that over 93% of marketers use it as a means of reaching out to, and communicating with customers. Companies are spending billions of dollars on digital marketing annually, and this figure is expected to grow exponentially over the next few years. The following are just a few ways that social media marketing is helping businesses:
Facebook and Twitter had a combined active user base of approximately 2 billion people as at the end of 2016. This means that targeted social media ads resulted in more inbound traffic as compared to other digital marketing methods. Adding other social media platforms such as Instagram, pinterest and others increases your reach even further, allowing you to get the numbers you need to keep your business growing.
Higher conversion rates
Social media marketing helps to drive greater numbers of visitors to your website. If you have great content, relevant products and great user interface, it is highly likely that you will convert a large number of these visitors into loyal customers who will be willing to buy from you time and again.
Improved brand loyalty
Once you have converted visitors to your website into customers, the next challenge lies in turning them into loyal customers who will purchase your products consistently, as well as refer other people to your business. Research has shown that one of the best ways to do this is through social media engagement. People who follow your business’s social media page or who interact on a regular basis have been shown to exhibit greater loyalty for your brand.
Reduced marketing costs
Most social media accounts are free to sign up for which means you do not have to spend any money on marketing when you are just starting out with social media marketing. Social media ads are also relatively cheap compared to traditional advertising methods. Finally, thanks to the fact that you will be reaching large numbers of people, your ROI can be pretty high which means you get some great returns on every dollar you spend on social media advertising.
Social media marketing is here to stay, thanks to the vast numbers of people who continue to use social media platforms and other online resources to find the products and services they need. Any business that plans to stay competitive in the near future should therefore consider investing in social media marketing to attract the customers it needs.
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